I have really been admiring Elizabeth Potts Weinstein’s use of video. She’s consistent and produces really effective videos that are FUN to watch, and have great content. So, i had to attend the following session on Viral Video.
Video Entrepreneur: How to Turn Visitors to Customers Using Viral Videos
The presenters were Mike Koenigs of Traffic Geyser, and Justin Kan, Founder of Justin.tv .
Unfortunately, Mike talked so darn fast, my notes are not as complete as I’d like, and there were no handouts. So, I’ll do the best I can with what I’ve got. You can visit his web site for more information and his free Viral Video Secrets . It’s a bit “salesy” for my taste, but he has good information.
Mike’s points were:
- There are 1 Billion videos watched on YouTube in the US every day. (Staggering, isn’t it!)
- Just do it! Don’t wait for it to be perfect. There are low cost/low tech ways to create short videos.
- Make a short video (3 minutes or less) that has a beginning, a middle and an end.
- Send it everywhere; there are video directories like there are blog directories
- who you are
- something about you
- how to find you
- how to hear from you
- Justin.tv hosts live videos; your very own TV show!
- Answer the top ten questions your clients are asking about your business (FAQ)
- Also and the top ten questions they should be asking (SAQ)
- Schedule your show at a regular day and time and be consistent -- show up!
- Do lifestyle pieces (these get viewed the most), and testimonials from clients
- you can outsource voice overs -- he recommends Voice123
Elizabeth has offered to let her followers know her process for doing her videos, and I’m eagerly awaiting it. Consider following her on Twitter, @elizabethPW, she’s a hoot! Oh yeah, I’m also on Twitter, @tarufisher, and I’m pretty interesting, too!
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